PROGRAM DEFINITION
The role of the Public Relations Department is to ensure the visibility of St. Mary's Hospital within its external and internal communities. It supports and assists all departments by offering its expertise in media relations, organization of promotional events and other such activities to highlight the visibility of the organization.
PROGRAM RATIONALE
The Public Relations Department strives to meet the information needs of its external and internal communities in an efficient manner. It plays an important role in lending its expertise to all departments by giving them the necessary support to increase their visibility with their various publics.
GOAL AND OBJECTIVES
Goal:
To promote the organization's values and philosophy through open communication, both within the hospital and with its outside public.
Objectives:
- to maintain expertise in the field of Public Relations through publications, workshops or seminars and liaison with the other hospitals in the reseau as well as with community associations;
- to develop adequate procedures to ensure an efficient and proactive Public Relations Department;
- to assist and to provide expertise to various departments with issues concerning media relations, organization of special events and promotion of respective activities;
- to develop and coordinate the implementation of hospital-wide communications program and media relations plan;
- to maintain close liaison with other hospital Public Relations Departments and various community associations through collaboration so that the sharing of ideas can be maximized;
- to maintain Public Relations skills at a consistently high level to be able to provide informative documents of the highest quality destined for the internal and external audiences;
- to regularly evaluate the effectiveness of the communication processes within the hospital by solicitating formal and informal feedback from the departments in the organization and to take appropriate action;
PROGRAM OPERATION
The Public Relations Department is responsible for:
- developing, implementing and evaluating a Communications program, policies and procedures in keeping with organizational strategic orientations;
- contributing and monitoring developments in the field of Public Relations and ensuring that the hospital considers recommendations and initiatives;
- assisting all areas of the hospital with their identified needs and helping them to elaborate strategies and action plans;
- maintaining cooperative relationships with other hospitals in the reseau as well as with community organizations;
- regularly evaluating the effectiveness of the Public Relations Department to meet changing, organizational needs and taking appropriate action;
For more information, please call 514-734-2665.
Our fax number is: 514-734-2692.
